More and more people are talking about QR codes lately because of their popularity of use in printed marketing materials and beyond. What exactly is a QR code though? QR is short for quick response. They are codes, similar to barcodes, and they are meant to be scanned by smart phones. A QR code can link to information about a company, its products, promotional information and much more. Many organizations are now including QR codes in their print marketing, but how exactly does a company conduct an effective marketing campaign utilizing these codes?
ChoosePrint.org is a terrific website with great information and facts about the benefits of print. This week I'm sharing some of that information with you. Please comment and let me know what your thoughts are on this subject.
There’s a lot of misinformation out there about the environmental impact of printed media. “Save a tree – don’t print!” “Print is bad for the environment!” “Print is killing the forests!” We’ve all heard these types of thoughts before. However, none of them are true.
The truth is, print is recyclable, renewable and responsible.
Let’s examine the facts:
From sustainable forests to the renewable nature of trees and the recyclability of paper, the print and paper industries have a positive environmental story to tell—one in which print on paper and healthy forests thrive hand-in-hand.
Read More >
There’s a lot of misinformation out there about the environmental impact of printed media. “Save a tree – don’t print!” “Print is bad for the environment!” “Print is killing the forests!” We’ve all heard these types of thoughts before. However, none of them are true.
The truth is, print is recyclable, renewable and responsible.
Let’s examine the facts:
- Print is Recyclable – Nearly all Americans – 87% – have access to curbside or drop-off recycling programs. These programs are extremely popular; currently 63% of all printed materials in the U.S. are recycled, and this number has been growing over time.
These recycled paper fibers are used in paper production (where they can be recycled several times), in the manufacture of construction products and in the production of consumer goods.
- Print is Renewable and Sustainable – Trees are a renewable resource. In fact, there are more acres of forest and more trees standing today than what existed just 20 years ago. Most of the trees used in paper production today are grown on “tree farms” – growing operations that treat trees as a crop, just like broccoli or wheat. Once a section of trees is harvested the land is replanted with more trees.
- Print is Responsible – Just 11% of the world’s forests are used for paper, with the majority of most fiber used to produce paper coming from “waste” products – wood chips, sawmill scraps and recycled paper. In the U.S. the wood used to produce paper all comes from certified forests. There are systems in place to track fiber content from certified lands through to the end product, ensuring that the fiber used to produce paper all comes from sustainable forest sources.
From sustainable forests to the renewable nature of trees and the recyclability of paper, the print and paper industries have a positive environmental story to tell—one in which print on paper and healthy forests thrive hand-in-hand.
While checking out my social networks today, in an attempt to keep up with this ever-changing world of print, I came across the following blog article posted by Bill Prettyman called "Should Young People Study Print and Print Media" .