The use of "variable data" or "personalization" in printing has been a hot topic for quite a while now. One factor in TPI Solutions Ink's decision to buy the HP Indigo press was it's variable data capability. Prior to digital printing, extensive personalization of a printed piece was not possible. The direct mail that you received at home might have had your name above your address or in many cases may have said something like "occupant". Definitely not an outstanding way to attract the recipient to do more than just toss it in the trash.
Today when I opened up my tpisolutionsink.com email and checked my in box I found my daily email from WhatTheyThink. Today's feature is a video interview by Frank Romano of the two ladies who run the print shop on the Queen Mary 2. Wow. . . brought back some great memories for me, as I did the same job over (yikes, need I say it) 20 years ago. The ship was different, the QE2, but neither the job or the cruise itinerary sounds like it has changed too much over the years.
Last week, before my family packed and headed off for our annual 4th of July escape, my daughter Hayley and I headed to the book store. We needed to be prepared, you know? Summer reading lists and all? We found Hayley's book pretty quickly but of course mom needed something fun to read too. Mindless reading is just one of the relaxing things I choose to do when I'm away from it all. Of course, I never quite leave the printer in me or TPI Solutions Ink far behind. Books are printed. . .right? Well. . .at least I'm still reading printed books. (I'm also thinking that an electronic book may not be so sensible on the beach, sand, water, wind and all but that's another subject!) At any rate, the commercial printer in me was bound to notice the flaw in the paperback that I was reading.
To be honest, I'm not exactly sure what went wrong with the printing of this book's cover. However, I first noticed it on the shelf, the curl. It was a new release in paperback and it sounded intriguing, great reading for the long holiday weekend. I noticed that the books at the front of the shelf had covers with a slight curl so I grabbed one from the back. Still had a curl but not as bad as the ones at the front of the shelf. Well, I realize now that it really didn't make a difference what copy of that book I pulled from the shelf, someone made a mistake.