Because TPI Solutions Ink is located in Waltham, MA providing print services and solutions to the greater Boston area and beyond, we could not miss this opportunity to write about graphic design and The Boston Marathon over the years. Enjoy!
More and more people are talking about QR codes lately because of their popularity of use in printed marketing materials and beyond. What exactly is a QR code though? QR is short for quick response. They are codes, similar to barcodes, and they are meant to be scanned by smart phones. A QR code can link to information about a company, its products, promotional information and much more. Many organizations are now including QR codes in their print marketing, but how exactly does a company conduct an effective marketing campaign utilizing these codes?
When submitting a printing quote request, in a perfect world, the print buyer would have all of the details for their print project at their fingertips. Then, they would submit this information to their printer in a clear and organized format leaving ample time for the printer to work up the quote. The printer would then proceed to put together an accurate and detailed price quote for the job in a timely manner.