The use of "variable data" or "personalization" in printing has been a hot topic for quite a while now. One factor in TPI Solutions Ink's decision to buy the HP Indigo press was it's variable data capability. Prior to digital printing, extensive personalization of a printed piece was not possible. The direct mail that you received at home might have had your name above your address or in many cases may have said something like "occupant". Definitely not an outstanding way to attract the recipient to do more than just toss it in the trash.
Do you print your documents and emails with eco friendly, "green" fonts? I'll be honest, this is something that had never crossed my mind. Sure, it's pretty obvious that printing out emails or documents that can be read online is not a "green" thing to do. Digital printing on demand, only the required amount of materials for your job, is certainly more environmentally friendly than offset printing large quantities of materials that will become obsolete. These things I know, I am aware. Why had I not thought about font choice when outputting documents within our own printing company? We strive to be environmentally friendly. It makes sense that using larger, bolder fonts would use more ink or toner. Let me fill you in on some new tips I learned yesterday and some other tips that I was reminded of.
Yup, that's right, not even a breather between graduation from high school and the start of the transition into college! I'm looking forward to hearing all about the experience from my daughter this evening when I pick her up from her overnight orientation visit.