TPI Solutions Ink Blog: College already? Print is NOT dead!


Yup, that's right, not even a breather between graduation from high school and the start of the transition into college! I'm looking forward to hearing all about the experience from my daughter this evening when I pick her up from her overnight orientation visit.

Yesterday morning my husband and I participated in the family orientation part of the program. We took away some useful tips on how to navigate our way through this process and we received lots of printed materials. Of course, what is the first thing I do when I receive our packet of materials for the day? I check out the printing!

Upon check in at the family orientation, my husband and I received an attractive pocket folder filled with information. Inside the folder there was a schedule for the day and other informational brochures. - If people out there tell you that printing is dead, believe me, this is not the case! All you need to do is visit any college campus to see this for yourself. - The first printed piece that I really took a look at was the presentation folder, it's the first thing that I received and it makes an impression right off the bat. I like what I see. Pretty good impression, the college has it's stuff together. I then determine that it was most likely printed digitally - the pockets were attached after printing. Smart. This can be a very cost effective way to produce full color pocket folders for a particular event. They can be purchased in a small quantity on demand, customized for the event and/or personalized with a name. To the lay person they look like and perform like any other custom made, die cut presentation folder. The benefit of printing these folders on demand is that you can print the exact quantity that you need for your presentation or event.

In the past, custom presentation folders had to be ordered in large quantities, in only one design, often times leaving the customer with cartons of outdated, unused and ultimately, expensive waste to be recycled. Today, with digital printing on our HP Indigo press, our clients can order just one personalized presentation folder or 1,000. There are so many options with digital on demand printing. When that first impression is critical, whether it be to impress a potential client, a potential employer or a student and their family looking for just the right college to attend remember to consider the option of printing digitally!



About The Author

Carrie is currently the President and Co-Owner of TPI Solutions Ink. She is a graduate of RIT with a BS in Printing Management. Carrie has over 40 years experience in the printing industry.