More and more people are talking about QR codes lately because of their popularity of use in printed marketing materials and beyond. What exactly is a QR code though? QR is short for quick response. They are codes, similar to barcodes, and they are meant to be scanned by smart phones. A QR code can link to information about a company, its products, promotional information and much more. Many organizations are now including QR codes in their print marketing, but how exactly does a company conduct an effective marketing campaign utilizing these codes?
Carrie Grove
Recent Posts
It has been pretty hectic at TPI Solutions Ink over the last couple of weeks but well worth it. Our new HP Indigo 5500 Digital Press has been installed and is up and running!