Typography 101: All About Serifs

Posted by Addy Fulmer on Fri, Mar 13, 2015

Like most graphic designers, I'm a huge typography nerd. I love letters in their many forms and have an extremely large library of typefaces at my disposal. In our previous Typography 101 blog, we went into some of the basic terms associated with typography. This blog will tell you all about the different styles that fall under the broad classification of serif type. We've got lots of fun facts to get to, hope your ready to learn!

Old Style Typography, Garamond

The first type style we're going to explore is old style. Old style typefaces were originally created from the late 15th century to the early 18th century. Their most common features include low stroke weight contrast, heavy hair lines, and bracketed, angled serifs.

An example of old style type is Garamond. Garamond was created by French punch-cutter Claude Garamond (1480–1561) in the late 15th century. Some unique characteristics in his letters are the small bowl of the a and the small eye of the e. Many of the Garamond typefaces in use today are more closely related to the type designs of Jean Jannon, another French punch-cutter, who issued a specimen of typefaces that had some characteristics similar to Garamond 60 years after his death. Garamond is widely considered to be one of the most legible and readable typefaces ever created.

Transitional Typography, Baskerville

The style that evolved from old style type was transitional. Transitional typefaces bridge the gap between
Old Style and Modern serifed typefaces in the mid 18th century. Characteristics of these typefaces include a more vertical axis and sharper serifs than had previously been designed.

Baskerville was created in 1757 by John Baskerville in Birmingham, England. The typeface was designed along with Baskerville’s work in creating a higher standard for printing. He experimented with both ink and paper making and eventually redesigned the printing press itself to better capture the subtleties of his type. Baskerville showcases crisp edges, high contrast and generous proportions and remains one of the most popular transitional typefaces to this day.

Modern Typography, Bodoni

Modern typefaces, also referred to as Neoclassical or Didone, were created in the later part of the 18th century. Characteristics of these typefaces include dramatic stroke contrast, a vertical axis and horizontal stress. In many cases, stroke terminals are ball shapes.

Bodoni was created by Giambattisa Bodoni in 1798. Bodoni’s design was highly influenced by John Baskerville, whose work he followed very closely. Bodoni was hired by Duke Ferdinand of Parma to establish a premiere royalty press for the aristocracy. His attention to detail and work ethic lead him to be regarded as the greatest printer of the time. Bodoni is one of the most reproduced fonts in existence. There are over thirty different modern interpretations of the typeface available.

Slab Serif Typography, Rockwell

Slab serif typefaces, also called Egyptian, became popular in the 19th century.  They are characterized by very heavy serifs with minimal or no bracketing.  The stroke weight of all letters typically has low contrast.

Rockwell was created by Frank Hinman Pierpont in 1933. Its design was heavily influenced by another typeface, Litho Antique, which was released in 1910. Rockwell has been widely used since it’s creation and remains one of the most popular slab serifs among designers. Its distinctive features include a serif at the apex of the uppercase “A,” an “O” that is more of a circle than the usual ellipse shape, and a two story lower case “a,” which is unusual for such a geometrically designed typeface.

We hope you've learned a lot about serif typefaces from reading this post. Stay tuned for our next blog in this series: all about sans serifs.

Want more typography fun? Click the button below and we'll mail you a FREE 2015 typography calendar.

FREE 2015  Typography Calendar


Tags: graphic design, typography, type, fonts, Design, history

Infographic: A Few Fun Facts About Valentine's Day

Posted by Addy Fulmer on Fri, Feb 13, 2015

Ever wonder who created the Valentine manufacturing industry? Or, do you know where the phrase "to wear your heart on your sleeve" came from? Find out here, those are just two of the fun facts you will find in our Valentine's Day infographic!
Happy Valentine's Day from all of us at TPI Solutions Ink!

Valentine's Day Fun Facts Infographic by TPI Solutions Ink #infographic #valentines

Tags: graphic design, printing, infographic, holidays, cards, Valentines Day

Valentine's Day Print & Graphic Design Inspiration

Posted by Addy Fulmer on Tue, Feb 10, 2015

It's almost Valentine's Day and we're ready to celebrate! In honor of this affectionate holiday, we wanted to share some designs that really spread the love. From packaging to paper crafts, there's a wide world of printed Valentine's fun to explore.

Valentine's Day Poster Designs

Valentine's Day Posters
We love this collection of Valentine posters. From funny to thoughtful, they're sure to make your empty walls feel loved.

 Paper Crafts for Your Valentine

Valentine's Day Paper Crafts
These fun ideas for Valentine's Day paper crafts are sure to get your creative juices flowing. Find some fancy paper and get to work.

Festive Valentine's Day Packaging

Valentine's Day Packaging

Seasonal packaging is always an exciting way to showcase a product. These specialty hot sauces are sure to spice up your holiday.

Illustrations for the Science Nerd You Love

Valentine's Day Illustations

These art prints are great for the pun loving scientist in your life. From space freaks to robot lovers, there's something for everyone.

Hand Lettered Love for Someone Special

Valentines Day Hand Lettered Card

You can't go wrong with a classic card. These adorable cards feature some lovely hand lettering that anyone will love.


We hope this blog post got you into the Valentine's Day spirit. Here's hoping your February 14th is filled with chocolate, flowers and a beautifully printed card.

Free February 2015 Calendar Download

Tags: print, graphic design, inspiration, package design, holidays, posters, cards, illustration, Valentines Day

TPI's Top 5 Printing Blogs for Graphic Designers

Posted by Addy Fulmer on Mon, Jan 12, 2015

Happy New Year! We want to start off 2015 by bringing you some of our most popular how-to and informational posts for graphic designers. We hope these tips and tricks will spark your creativity and help make your next print experience a great one!

1. Design Guide for Digital Print
on the HP Indigo 5500



Our HP Indigo 5500 digital offset press is widely considered to be one of the best presses in the industry. We put together this handy infographic that outlines some basic guidelines to consider when designing for print including color specs, paper options and press sheet sizes.

2. How to Create a Print Ready PDF

Print Ready PDF  Blog
Creating files that will give you the best possible print output is very important. The simplest way to send us a file is usually a PDF from which we can print directly. This blog post will walk you through creating a print ready PDF to ensure your printed piece turns out great.

Request a Quote

When requesting a printing quote it's crucial to provide us with detailed information so that we can give you the most accurate price possible. This blog will walk you through some of the most important things to keep in mind when looking for a printing quote.

Pre-flight and Package an Indesign File

Indesign and Illustrator both have a helpful packaging option that allow you to send your working design file along with all the fonts and images it includes. Packaging is a simple process that ensures we have all the elements we need to get your file printed properly.

It's important to have a paper in mind before designing any print project. The substrate you choose will impact the overall look and feel of your design from the brightness of the photos to the readability of the text. This blog will walk you through some paper basics to consider when creating your next design.

We hope you've found these posts helpful and informative. Check out the rest of our blog for more printing tips.
Request a Quote Today!

Tags: print, graphic design, digital printing, HP Indigo press, tutorial, paper, Adobe Creative Suite

Frosty the Pressman: Happy Holidays from TPI Solutions Ink

Posted by Addy Fulmer on Wed, Dec 17, 2014

Warm Holiday Wishes from all of us at TPI Solutions Ink!

Frosty the Pressman - A Printing Tale for a Winter's Day


TPI presents "Frosty the Pressman"

Illustrations and video production
by Sara Capello

Lyrics by Addy Fulmer




Happy Holidays from TPI Solutions Ink

Tags: TPI Solutions Ink, printing, holidays, illustration, winter, frosty the pressman, movie

Graphic Design Inspiration: Thanksgiving

Posted by Addy Fulmer on Fri, Nov 21, 2014

It's that time of year again. The day when we reflect upon everything we're thankful for, and it's considered socially acceptable to overeat until you fall asleep. In honor of Thanksgiving, we've put together some graphic design inspiration for you to stuff your face with before the turkey fest begins.

Vintage Thanksgiving Postcards
Thanksgiving Postcards - Graphic Design
Thanksgiving Typography
Thanksgiving Typography
Hand Turkey Illustrations
Thanksgiving Hand Turkey Illustrations
Thanksgiving Greeting Cards
Thanksgiving Greeting Cards - #thankful
Vintage Macy’s Thanksgiving Day Parade Photos
Vintage Macy's Thanksgiving Parade Photographs
We hope this post has inspired you with some holiday spirit. Have a happy and safe Thanksgiving!



Tags: graphic design, typography, inspiration, photography, holidays, cards, illustration, fall, Thanksgiving,, vintage,

What's Your Print iQ? Take Our Quiz and Find Out!

Posted by Addy Fulmer on Tue, Sep 30, 2014

Quiz - What's your print IQ?



 What's your print iQ? Take our quiz and find out!

Tags: print, graphic design, printing, paper, CMYK

Now THIS is Direct Mail Marketing with Print & a helicopter! Go Amex!

Posted by Carrie Grove on Wed, Sep 03, 2014

On Tuesday morning, upon arriving in the office after the long holiday weekend, I was welcomed by this very interesting package.


Direct Mail Marketing Campaign from American Express

The package is almost two feet long, six inches wide, 7 inches high and very light weight.

Our first thought in the office was, who ordered this and what is it. Next, after reading the outside of the box I began to think it might be advertising.

We opened the box.

This was what we saw when we opened the box:

Print Mail Marketing Campaign - Inside Box Cover - AMEX

A large printed label adhered to the inside cover of the box with a message from American Express.

Then as we lifted the nicely printed blue sky and white fluffy clouds we saw this:

American Express marketing campaign - remote control helicopter. Direct mail.

A remote control helicopter! Wow!

So, what's the catch? What is the call to action?

Here it is:

Call to action from Amex Helicopter direct mail marketing campaign.

Very creative Amex! I think we will be giving Ms. Weir a call, if only to discuss this awesome marketing campaign.

My only criticism of this campaign is that American Express could have made an even bigger impact with the use of personalization/variable data. I know that they have loads of personal  information at their fingertips, (they probably know the birthweight of my first born child, for goodness sake!) so, I say, put that information to good use, personalize my marketing piece!

Did anybody else out there receive the helicopter? What did you think? Will you set up an appointment? Have you opened the box yet? Would personalization have made a difference?

Can't wait to hear your feedback on this. If you have received a cool direct mail marketing piece that made you say WOW please share!

Free September Wall Calendar Download

Tags: print, graphic design, multi media, marketing, marketing with print, variable data printing, personalization, Design, direct mail

Design Guide for Digital Print on the HP Indigo 5500

Posted by Addy Fulmer on Thu, Aug 28, 2014

"What size sheet can you print on your digital press?"

"Can you print on heavy paper?"

"Can you print on plastic?"

"What about white ink?"

These are just a few of the questions we get from graphic designers and print buyers when it comes to designing for digital print on our HP Indigo 5500 digital press.

So, to help you out, we've put together this handy infographic design guide with some basic information about our HP Indigo digital press capabilities here at TPI Solutions Ink. We hope you find this helpful!

Design Guide for Digital Print on the HP Indigo 5500

Tags: print, TPI Solutions Ink, graphic design, graphic designer, digital printing, HP Indigo press, infographic, commercial printer, bleeds, free guide, custom printed, white ink, paper, color, PMS, CMYK, Design

What type of paper are you? Take our quiz!

Posted by Addy Fulmer on Thu, Jul 24, 2014

Quiz: What's your paper persona? #graphicdesign #paper #printWhat type of paper are you? Try our quiz today!





Tags: print, TPI Solutions Ink, graphic design, graphic designer, pantone, printing, paper, color, CMYK, Design, quiz