Warm Holiday Wishes from all of us at TPI Solutions Ink!
TPI presents "Frosty the Pressman"
by Sara Capello
Lyrics by Addy Fulmer
It's that time of year again. The day when we reflect upon everything we're thankful for, and it's considered socially acceptable to overeat until you fall asleep. In honor of Thanksgiving, we've put together some graphic design inspiration for you to stuff your face with before the turkey fest begins.
On Tuesday morning, upon arriving in the office after the long holiday weekend, I was welcomed by this very interesting package.
The package is almost two feet long, six inches wide, 7 inches high and very light weight.
Our first thought in the office was, who ordered this and what is it. Next, after reading the outside of the box I began to think it might be advertising.
We opened the box.
This was what we saw when we opened the box:
A large printed label adhered to the inside cover of the box with a message from American Express.
Then as we lifted the nicely printed blue sky and white fluffy clouds we saw this:
A remote control helicopter! Wow!
So, what's the catch? What is the call to action?
Here it is:
Very creative Amex! I think we will be giving Ms. Weir a call, if only to discuss this awesome marketing campaign.
My only criticism of this campaign is that American Express could have made an even bigger impact with the use of personalization/variable data. I know that they have loads of personal information at their fingertips, (they probably know the birthweight of my first born child, for goodness sake!) so, I say, put that information to good use, personalize my marketing piece!
Did anybody else out there receive the helicopter? What did you think? Will you set up an appointment? Have you opened the box yet? Would personalization have made a difference?
Can't wait to hear your feedback on this. If you have received a cool direct mail marketing piece that made you say WOW please share!
"What size sheet can you print on your digital press?"
"Can you print on heavy paper?"
"Can you print on plastic?"
"What about white ink?"
These are just a few of the questions we get from graphic designers and print buyers when it comes to designing for digital print on our HP Indigo 5500 digital press.
So, to help you out, we've put together this handy infographic design guide with some basic information about our HP Indigo digital press capabilities here at TPI Solutions Ink. We hope you find this helpful!
Tags: print, TPI Solutions Ink, graphic design, graphic designer, digital printing, HP Indigo press, infographic, commercial printer, bleeds, free guide, custom printed, white ink, paper, color, PMS, CMYK, Design
Two of my favorite things are cooking and graphic design. After a long day of work I love to go home and create an awesome meal. So naturally, I get really excited when food and design come together. I get inspired by everything from new and interesting package design to high quality food photography. This collection showcases a few of my favorite combinations of food and graphic design.
I hope you've enjoyed this foodie blog post. What's the best food inspired graphic design you've come across?
Q: “I just bought a pack of fancy 8.5x11 paper from a local paper store, can you print my invitations on it?”
A: We might be able to, but we would prefer to use a stock we know will run well on our press. Adhesion problems can occur when we use paper that’s not approved to run on our HP Indigo presses. We also prefer to print on a larger sheet size, at least 12”x18”. Small sheets, while easy to use on a regular at home printer, are not a standard size for use on large digital presses. We suggest waiting to decide on a paper until you’ve spoken with your printer. Request a few samples from us or come in and see what we have available. There are many different specialty papers approved for HP Indigo digital printing, we’d be happy to help you find something you’ll love.
Q: "I'm on a budget and trying to save wherever I can on my wedding printing but I don't want to sacrifice quality. What can I do to help keep costs down?"
A: There are a number of things you can do to help save a little on your printing without making it look cheap. Combining a few of your pieces together is a great choice. For example if you're going to include a card with directions and a card with reception information in your invitation package, make them into a single card with two sides instead of two separate cards. Another way to help save a little on your invitation package is to create an RSVP postcard instead of a reply card with its own envelope. Postcards mail for a cheaper rate so you'll save yourself some postage and eliminate the envelope cost.
Q: "I'm unsure what to do about addressing all of my envelopes, I don't want to write them out myself by hand and printing labels seems tacky. What do you suggest?"
A: If you don't want to hand write out all of your addresses you have a couple of options. You can hire a calligrapher to write everything out for you or you can have the addresses printed directly on your envelopes using variable data. All we need to print the envelopes is a simple excel database. We can also match the fonts that are in your wedding package for a cohesive look. Variable data is great for more than just addresses too. We can custom print your reply cards with each guest's name so all they have to do is check a box and you don't have to decipher any messy handwriting. We've seen variable data used in a lot of creative ways for weddings. One of our favorites involved a custom menu for each guest with their name and specific meal choice printed and displayed at their table setting.
Q: "I really want to wow my guests with my wedding package. What can you recommend that's new and different to really make my wedding printing stand out?"
A: There are a lot of things you can do to make your printed wedding materials special. One of the most exciting new trends in digital printing is the ability to print white ink on a variety of different substrates. Using colored paper with white ink will really make your wedding designs pop, and is a great way to tie in your color scheme. Specialty papers are also a great choice to make your wedding printing look different. Our HP Indigo can print on everything from pearlescent and metallic stock to more traditional textured paper like felt and linen. Specialty paper and white ink are great options to make your wedding printing memorable.
We hope this FAQ has been helpful. What else would you like to know about wedding printing? What is your favorite new trend for custom wedding invitations?
As promised, for your graphic design #throwbackthursday pleasure I've pulled these photos for your reflection:
Remember the old T-square and triangle or an actual artboard or pasteboard? I have to say, I do! At one time this was my desk. Used to have lots of Pantone markers too!
I really enjoyed waxing galleys of type sticking them on my pasteboard and creating a mechanical to go to print. Imagine having to kern type and change leading without the mighty computer? . . . I've got to say thank goodness for Adobe Creative Suite, haha!
Can you name all the tools on the tools palette above? The graphic designer's tools of the trade!
Thanks for taking a look back with me! Do you miss any of the old ways of designing for print?
Last Thursday I had a bit of fun taking a look back at some old graphic arts books that we had on our shelf here at TPI Solutions Ink. I tagged some images from the past in "The Lithographers Manual", a GATF publication and from a book called "How to do Paste-Ups and Mechanicals" by S. Ralph Maurello. The images I chose depict the way graphic designers used to do things in the "old days", like copy and paste, scale photos, use an artboard and the tools of the trade.
It doesn't really feel like it was all that long ago . . . does it? However, I soon realized that some of the twenty-somethings on our staff had no idea that this was how we created designs to go to print! The conversation and my brief description of the history of print that ensued certainly made me feel a bit old. But, in reality, we were still creating mechanicals, shooting film, "stripping" negatives, and burning plates to run on our offset presses 20 to 25 years ago. Thinking about how we print and design today compared to just then is just mind boggling.
Fortunately at TPI we have stayed on top of the technology changes in the printing industry and we keep moving forward and evolving. It is certainly not easy at times but we have always loved and embraced challenges!
Do you remember the way we used to create print? Graphic designers, do you use the computer to design exclusively or do you ever use pencil and paper? Any "strippers" out there reading our blog? (Image assemblers to be politically correct.)
Stay tuned for some more #throwbackthursday fun next week!