Printing technology has made a lot of progress over the years. One of the most exciting new developments is the ability to print digitally using opaque white ink. As a designer I'm always looking for inspiration and white ink opens up a lot of possibilities. Dark colored papers that would have been incredibly difficult and expensive to print on before are longer off limits. White ink can also be used with metallic, synthetic and clear substrates. Below is an example of a Halloween mailer we produced using white and black ink on orange stock.
A new year has begun, and with it has come the usual flood of resolutions. People everywhere have vowed to get healthy, work harder, and make this year so much better than the last. Amidst the annual spike in gym memberships however, a more troubling proposal has emerged, “Paperless 2013.” Backed by Google and a hand full of other companies, "Paperless 2013" is a campaign aimed at removing printed material from our everyday business lives.
Hallelujah! Election Day is FINALLY upon us! And, it couldn’t come fast enough. If you’re like me, and much of the good ole USA I would imagine, you’ve had it with all of the campaigning. I’ve had it with the negative ads and positive ads on TV, radio, on the internet, on my tablet, smartphone and in print, on signs and in the mail.