Hallelujah! Election Day is FINALLY upon us! And, it couldn’t come fast enough. If you’re like me, and much of the good ole USA I would imagine, you’ve had it with all of the campaigning. I’ve had it with the negative ads and positive ads on TV, radio, on the internet, on my tablet, smartphone and in print, on signs and in the mail.
Over the last week especially I have been bombarded with printed campaign materials in my mailbox. This Saturday I came to a realization . . . print is powerful in this highly digital world we live in today. Now, mind you, the power of print is something that I have always known and believed in especially being in the biz and all. But, what dawned on me four days before this important election was that I was no longer listening to those never-ending TV ads or radio ads. I had tuned them out, just as one might tune out a droning husband, a nagging wife or a whiney child (not that I do any of those things, ever). I was no longer paying any attention to those political ads on the side of my facebook page or the ads that popped up between my rounds of Words with Friends on my Kindle Fire. BUT, the print caught my attention.
Initially, when bringing in the mail, my reaction is . . . ugh, another political ad! Then, I put the mail down on the counter, not necessarily looking at it right away. BUT, that printed brochure or postcard is there, physically, on my counter. And later, before it hits my recycling bin, I have been taking a look at this printed propaganda and reading the information. Yes, even now, at the very end of this campaign season, especially now.
Print is powerful, don’t count it out. Every day 85% of consumers sort through and read selected pieces of mail. Research also shows that people learn more effectively from print than a computer. There are so many great reasons for continuing to use print in marketing campaigns. For more facts and figures about the value of print check out the website: The Value of Print.
What are your feelings about print? Have you been reading the printed campaign propaganda that has hit your mailbox? Do you think TV ads are still effective at this point in the race? I look forward to hearing your opinions on the power of print.
Now, GO VOTE!