Over the past year and a half we have been working hard at TPI Solutions Ink to produce some great blog posts. Of course, some posts are more successful than others. I decided to take a look back and see which posts on our printing company blog generated the most interest since we started in June of 2010.
More and more people are talking about QR codes lately because of their popularity of use in printed marketing materials and beyond. What exactly is a QR code though? QR is short for quick response. They are codes, similar to barcodes, and they are meant to be scanned by smart phones. A QR code can link to information about a company, its products, promotional information and much more. Many organizations are now including QR codes in their print marketing, but how exactly does a company conduct an effective marketing campaign utilizing these codes?