Printing technology has made a lot of progress over the years. One of the most exciting new developments is the ability to print digitally using opaque white ink. As a designer I'm always looking for inspiration and white ink opens up a lot of possibilities. Dark colored papers that would have been incredibly difficult and expensive to print on before are longer off limits. White ink can also be used with metallic, synthetic and clear substrates. Below is an example of a Halloween mailer we produced using white and black ink on orange stock.
White ink can be used in a variety of different applications. It's great for wedding invitations, business cards and any other special print pieces that you want to stand out. Our HP Indigo 5500 digital press prints white ink like it would any spot color, making the prepress work relatively simple. White ink can also be paired with photographs to create a really interesting effect. Check out the video below for a quick lesson on using white ink in Photoshop:
When designing with white ink in mind, it's important to take a few factors into consideration. It usually takes at least 3-5 impressions to achieve an opaque white when printing. Very fine type and lines don't always transfer well in white. Also when choosing a substrate, the smoother the better. We hope this blog has inspired you to use white ink in your next print project. We're always eager to see this technology used in new and exciting ways.